From childhood Peter Diamandis dreamed to reach outer space.
So he just came up with a Foundation called the X-Prize, with a $ 10 million prize for the first (non-state team) to reach space.
The problem? well, He was just one dude who did not have the money for the prize, which meant no team agreed to compete.
For years Diamandis tried to recruit sponsors for his fantasy, but with no success.
Peter had almost given up his crazy dream but then something miraculous happened, after a sleepless night, he decided to announce the $ 10 million prize at a press conference (even though he did not have the money).
To give credence to the announcement, he managed to convince former astronauts to sit down at the table next to him while talking to the reporters.
The next day reporters wrote about the crazy “space contest” in all the newspapers around the world and reality began to unfold. A global interest ensued, followed by sponsors and dozens of teams that joined the space race.
Since then, the organization Diamandis founded has created exciting tournaments into space where the competing teams have invested over $ 1 billion (!).
Diamandis dreamed of going far, he had an idea and made it happen. this is how you make $ 10 million out of scratch.

Here is Diamandis TED talk: