In one of the pubs in Dawson City, (West Canada). Customers are invited to take on the “Sourtoe finger challenge”. For 10 Canadian dollars, you can order an alcoholic drink (The Sourtoe Cocktail) with a twist – it has a dried man’s toe in the glass! The goal is to let the severed toe touch your lips as you indulge in the drink. The challenge was founded in 1973, when Captain Dick Stevenson found a lonely finger in a jar of alcohol that belonged to a man who had lost the toe from Hypothermia. In 1980, the original finger was swallowed and since then more than 10 different fingers have been swallowed (and replaced) by various donors. Since some people swallowed their toes deliberately, it was decided to impose a fine and today if you decide to swallow the toe you will be fined $500 Canadian dollars. In the pub they pride themselves on the fact that about 30 to 40 customers take the challenge every night, to date it has over 100,000 members which completed the challenge, each of whom has received a certificate of appreciation.